2020 11 – now / SuperYou (Estonia Market)
DIGITAL CONTENT MANAGER
Responsibilities:
preparing, adjusting, and sending communication campaigns (Push and SMS notifications, Newsletters) in SF Marketing Cloud
building and setting up user journeys (Marketing Automation)
administrating websites (2) (Salesforce (B2B), Sylius (B2C))
preparing a presentation for Baltic monthly B2B digital analytics meeting (ICARUS), different reports, and analyses of submitted campaigns (Google Analytics)
preparing Leads and Targets reports and uploading them into the database
onboarding new chains into the platform: creating special audiences, pageviews, communication
writing queries for new audiences and updating the CRM database
owning the GetSiteControl pop-ups project
creating personalized interactions with involve.me communication toolkit
front-end tasks (creating new website layouts with HTML & CSS)
communicating and supporting project managers and stakeholders on website topics, content quality assurance, etc.
creating conditional surveys and quizzes
improving UI/UX and adopting changes to the website according to user feedback

2020 03 – 2020 10 / UserTesting (US Market)
USER INTERFACE CONSULTANT
Responsibilities:
testing websites&mobile apps and helping brands become customer-centric, to connect with their customers and create optimal user experiences

2019 12 – 2020 02 / beecom AG (Switzerland Market)
DIGITAL MARKETING ASSISTANT
Responsibilities:
setting up Hootsuite social media posts on Facebook, Twitter, LinkedIn and Instagram, retweeting on social media|
webmastering (WordPress) websites (2)
creating email campaigns via Mailchimp
managing media coverage
making suggestions for UI/UX improvements
processing images (Photoshop) according to CI (Brandbook)
SEO optimization (keywords, images, social media, meta titles and descriptions, headlines)
working at Worldwebforum conference

2018 03 – 2019 08 / SEB bank (Lithuania Market)
WEB CONTENT MANAGER
Responsibilities:
building responsive landing pages, banners, campaigns of offers
content management (mostly Drupal) in public websites (3) and intranets (2)
creating targeted e-mails and internet bank offers
A/B testing in targeted e-mails (10%) and landing pages (30%)
providing contact point for general web enquiries (websupport)
collaboration with UX designers and marketing team on project implementation
improvements based on customer needs and feedback
generating and tracking UTM campaigns parameters in Google Analytics
front-end tasks (creating new website layouts with HTML & CSS, updating banking calculators with Javascript);
improving SEO (search engine optimization) ranking of websites